When Carneo came to us, we’ve been supporting them for years already. Being right in the middle of a major rebranding they needed a refresh for their website and to have it support all of their group companies.
Carneo isn’t the only one who wants to take this approach for their group companies. A shared infrastructure with a design that still feels adapted to each group company is often a strategically smart investment. Maintenance costs are reduced while the similarity helps optimize business workflows.
From their branding work we helped Carneo with a smart, adaptable design that stays clear of the clichés of the investing industry: Glass buildings and smiling people. Instead you are greeted with the heart of the nordics, changing over the seasons.
Together with Carneo we also took a look at their content, devising a new information architecture so that visitors are able to find what they want quickly and easily.
Since launch we’ve been working closely with Carneo in not just rolling it out across their group, but also adding features to it. Adding over time, and being able to do so easily, is one of our core philosophies for successful business websites.
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